Social Media
Active Data Calendar provides a wealth of ways for site visitors to interact with your event information and share it with others through social media sites to encourage word-of-mouth promotion.
Visitors can subscribe to Calendar itself, or to any event category for automatic email or RSS notifications and reminders. They can even synchronize their personal calendars to your master calendar by category to accept iCal feeds and updates.
Calendar can also be configured to accept comments on Facebook and other social media to further generate interest in events.