Article
courtesy of
Lehigh
Valley
Economic
Development
Corporation's
"Success
Stories":
ACTIVE DATA EXCHANGE:
Sue Yee saves your reputation, money and bacon
It’s
a
combination
of talent,
truthfulness
and a
supernatural
self-possession
that could
make a
Baptist
believe in
reincarnation
that makes
you buy into
Sue Yee. Or
the Sue Yee
brand. Her
company
doesn’t
initially
grab you by
your obvious
ROIs. But
chances are
very good
your company
needs Active
Data
Exchange to
increase
profits. And
here’s why.
Three
women at a
photo shoot
can be an
adventure.
Ladies have
it over guys
in many
ways. Not
only are
they much
easier to
look at,
they can
multitask
like a
Porsche
handles
curves and
are
perceptive
in
that they
know in five
minutes if
you’re worth
the time or
not. (Chumps
need not
apply.) But
women are
also
detail-oriented.
Sue Yee, the
Yoda-like
CEO of a
cool company
you’re sure
to hear more
about called
Active Data
Exchange,
tells me
this last
point during
our
interview,
when she
mentions the
top execs at
her company
are members
of the
fairer sex.
But this
attention to
detail,
every
detail,
coupled with
an artiste
photographer,
is making
the photo
shoot last
longer than
most
dictatorships
do in Banana
Republics.
But the
reward is
the result:
the photos
turn out
chic. So
attention to
detail is
where it’s
at. And the
ladies know
this.
That’s why
Active Data
Exchange is
an investor
with Lehigh
Valley
Economic
Development
Corporation.
LVEDC’s
attention to
detail in
attracting,
retaining
and
expanding
businesses
in the
region,
helps
promote the
region’s
overall
quality of
life.
“LVEDC’s
attention to
specifics
when it
comes to
promoting
and
marketing
the Lehigh
Valley is
impressive,”
Yee notes.
“LVEDC is a
tremendous
resource to
the region’s
business
community
and those
companies
considering
moving
here.”
Representing
It’s a
combination
of talent,
truthfulness
and a
supernatural
self-possession
that could
make a
Baptist
believe in
reincarnation
that makes
you buy into
Sue Yee. Or
the Sue Yee
brand. Her
company
doesn’t
initially
grab you by
your obvious
ROIs. But
chances are
very good
your company
needs Active
Data
Exchange to
increase
profits.
And here’s
why.
Everything
revolves
around time
and date.
So we
provide
master
calendaring
solutions
that give
you a 360
degree,
inside-out
view of
enterprise
information
driven by
date. By
collecting
any date
information
from any
department,
region,
product line
or
distribution
channel, you
no longer
have to look
in eight
different
places to
find out
what’s going
on. Pick a
date, know
what’s
happening.
Using
disparate
calendars,
memos,
applications,
and inboxes
to store
different
events,
milestones,
deadlines
and
activities,
makes it
near
impossible
to search
for
enterprise-wide
event
information
to avoid
colossal
timing
problems.
Conflicts
arise not
only when
events
target the
same
audience on
the same
night, but
also when
entire
departments
take actions
without
considering
the wider
effect on
other areas
of the
organization.
The
challenge is
to deliver
master
calendars in
a meaningful
and
productive
way across
your
organization
– because
timing is
everything.
Ride
over.
Yee helps
your company
become more
aligned. And
the more
aligned your
company is,
the better
chance you
have of
accomplishing
your primary
goal of
making more
money.
Most
companies
have no idea
how to
present date
and event
information
that doesn’t
resemble a
third-graders’
bedroom.
Active Data
replaces
mess with
organization
and chaos
with
clarity.
Active Data
allows a
business to
implement
effective
planning and
executive
level
snapshots
with
executive
level event
dashboards
that provide
high level
views of all
activities
across the
organization.
“We do this
by providing
an
organizational-wide
calendar
layer that
allows for
senior
management,
staff,
customers
and
prospects to
filter
calendar
views
relevant to
them,” Yee
says.
Techies will
be glad to
know Active
Data’s
calendar is
developed
using the
.NET
framework
and is
completely
web-enabled.
That means
all
functions
can be
accessed via
any Internet
browser.
Systems
support
includes
Microsoft
IIS, 6.0,
SQL 2000,
SQL 2005 and
SQL 2008.
Active
Data’s
calendar can
act as
central
database
that takes
date
information
from any
source and
deliver them
to any
source,
whether it’s
your mobile
phone, other
software, or
your
Facebook
page. They
can easily
set up
automatic
event feeds
info on any
web page,
plus Active
Data has the
ability to
update
events to
SharePoint
or other web
sites.
“Active Data
calendar is
a perfect
match for
any
organization,”
Yee says.
“We have
clients
throughout
North
America,
such as
Electronic
Arts, Excela
Health and
Lehigh
University.
“We started
primarily in
the
education
sector, but
we have
already
branched to
the
government,
healthcare
and
corporate
sectors.”
Hollar back
dawg
There
is no stone
left
unturned
with Yee.
Walk into
their
third-floor
office of
Brodhead
Road in LVIP
IV and you
notice two
things:
class and
comfort.
Neither are
accidents.
It’s that
attention to
detail
thing. The
studio-track
lighting,
the color
schemes on
the walls,
the large
(and I mean
large) clock
on the wall
is the
stylish
backdrop for
a staff that
is working
to beat the
band. The
office has a
casual
ambiance
that
supports a
nose-to-the
grindstone
work ethic.
You don’t
even know
what she’s
selling by
the looks of
the place,
but you know
that whoever
runs this
place has to
be good.
Part of
Yee’s
magnetism is
an
incredible
self-confidence
and swagger.
It’s the
same kind
that can
transform
Shawn Carter
growing up
dirt poor in
the Brooklyn
projects
into The
Superman of
Hip Hop.
Brooklyn
stand up.
But Yee
doesn’t
boast with
Jay-Z’s
penchant for
bravado.
She’s raps
with an eye
toward
generosity
and
soulfulness
that would
rival a Zen
Buddha.
“You have a
choice in
life.
You can have
positive
energy
versus
negative
energy,” she
notes. “You
can forget
the rat
race. You
can be
centered, at
the core, as
a person.
You’ll be
able to
handle
adversity
much
better.”
Yet to view
Yee through
the strict
prism of
guru would
be a
disservice
to where
she’s at now
and her
current
powers of
persuasion
with Active
Data. While
she is as
wise as
someone can
be without
being
preoccupied
with the
matter, she
is first and
foremost a
very sharp
businesswoman.
“It doesn’t
have to cost
you millions
of dollars
to
implement,”
she says of
Active Data
Exchange
services.
“And I guess
what we do
is prevent
embarrassing
moments.
Every
organization
has
information
attached to
a date, so
it’s
important to
have systems
in place, so
you never
have to say
– ‘I didn’t
even know.’”
The future
looks
promising.
The latest
release of
the Active
Date
Calendar
product
suite
transports
event
creation,
room
scheduling,
registration
and master
calendaring
to a level
approaching
Mount
Everest.
“It allows
for powerful
event
marketing
and room
scheduling,”
she notes.
“And that
enables you
to build an
effective
event
broadcasting
network
across the
web to
improve
communications
and spur
attendance
in less time
for less
money.”
Doesn’t take
Einstein to
figure out
this company
has it goin’
on thanks to
looking at
all those
little, hard
to see
things.
Picture
perfect.
For
more
information,
please visit
www.activedatax.com
Active Data Exchange,
Inc.
190 Brodhead Road, Suite
300
Bethlehem, PA 18017
Phone: 610-997-8100
Fax: 610-866-7899
info@activedatax.com
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