Active Data solutions enable web publishers to use the web to sell and distribute customized, targeted information to private client networks while retaining control of these high value assets.

 

Web publishers can go beyond their internal sites and the web sites of their distribution network (general media, industry publications, distributors, customers and the financial community) and deliver timely and valuable information directly to the desktop. With Active Data Exchange software, companies streamline aggregation and syndication operations, while offering subscribers customized information packages by company, industry, or subcategory that are more likely to be read and acted upon by recipients.

 

Active Data Exchange's technology provides a central registry that allows authorized subscribers to retrieve data from the content owner's database, enabling publishers to maintain secure ownership while measuring responsiveness.

 

Advantages:

 

Revenue/Cost Saving Opportunities

Packaging, customizing and targeting selective information and managing the business terms of information delivery provide new revenue sources. Content packages can be easily created, offered and delivered to customers via the Internet - thus minimizing labor and cost intensive processes.

 

Control Benefits
With a central registry of information controlled by the information provider, copying and use of data by unauthorized or undesired users and the accompanying loss of control of the data are eliminated. Content providers have the ability to track, package and deliver content by the article/item, category or subcategory, or set of content enabling a pay-per-view revenue model, or a subscription model.

 

Scalability
Easily add subscribers and scale quickly without the additional overhead and extensive lead-time of other methods such as co-branded sites.

 

With Active Data Exchange, content is easily aggregated and categorized, while adding subscribers is a process that can be done easily and without the need to duplicate graphic files and navigation of the subscribing sites. Implementation time is minimized and revenue opportunities are more quickly realized.

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